A 22-YEAR-OLD entrepreneur has observed luck for her small trade she arrange all the way through lockdown.
Leah Robinson, from Pulborough, arrange her trade, Scrunchin Scrunchies, in the second one Covid lockdown in November 2020 when her hairdressing salon was once closed.
Leah is the chief of DLG Hair Studios in Worthing and sought after to proceed to make a dwelling after the pandemic intended she may now not paintings because of restrictions.
She stated: “I began Scrunchin as a result of after we were given close down all the way through the primary lockdown I used to be truly bored.
“So when it got here to the second in November 2020, I knew I wished one thing to stay me busy.”
Beginning out in her mom’s bed room, Leah ordered materials and watched YouTube tutorials to lend a hand her create scrunchie hair bands the usage of an previous stitching device.
Like hundreds of alternative trade homeowners, she made up our minds to take to TikTok to lend a hand her advertise Scrunchin and briefly noticed her follower depend develop.
She stated: “It took a couple of makes an attempt in the beginning, however I believed ‘oh those are lovely just right, I may promote those to my purchasers’ – clearly I wasn’t within the salon so I began an Etsy retailer and taken other people to it via social media.
“To start with I didn’t have TikTok, as a result of I believed it was once for far more youthful other people, however then it began doing smartly and I used to be promoting somewhat a couple of.
“I noticed that these kinds of different companies had been happening TikTok and I reluctantly gave in and arrange a web page. I am so satisfied I did as it introduced in such a lot of extra shoppers.”
After seeing preliminary luck, Leah made up our minds she had to do one thing to set her trade except different corporations.
Leah added: “I made such a lot of new scrunchies, I’ve performed over two thousand orders. It truly began increase.
“A large number of different corporations had been doing a identical factor so I believed ‘what can I do this’s area of interest’, so I designed my very own material and began making customized scrunchies.
“I will be able to do other people’s trademarks, other people’s photos, names – it’s truly helped spice up my trade.”
Since then Leah has created extra equipment and gear equivalent to heatless curling kits, combs and clips, all to be had on her web site.
Leah remains to be running on the salon and makes the scrunchies every time she has any unfastened time.
She says that her weekly order quantities range, however that this 12 months she has already gained 288 amounting in over £3,000 in gross sales. Since opening, she estimates she has made £12,000.
Leah stated: “In an excellent international I’d love it to turn into a larger trade, clearly hairdressing is my past love, so it might be great to have a spouse so I will be able to do each.
“It might be great to have a large warehouse with a inventory room and an administrative center.
“It might be superb to get my merchandise on a large web site like Attractiveness Bay.”