Natasha Denona problems apology to Asian group for ‘offensive’ makeup educational

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Through Becky Bargh
20-Jun-2022

Denona’s video used to be slammed as ‘insulting’ by way of contributors of the AAPI group


Natasha Denona, a prevalent makeup artist of the closing 20 years, has issued an apology after her emblem used to be embroiled in a social media spat.

Shoppers of the Asian, American, Pacific, Islander (AAPI) group had been left outraged when Denona, in a partnership educational with Sephora, created a video that used to be designed to turn Asian shoppers with monolids how to reach a winged eyeliner.

Social media customers, alternatively, had been fast to show that the type didn’t have monolids, an eye fixed form the place the outside of the higher eyelid covers the internal a part of the attention, and emblem the video as “offensive”.

The video has since been deleted from Natasha Denona Attractiveness’s channels.

One Reddit person mentioned that she discovered the educational “insulting” because the glance “does no longer toughen the wonderful thing about Asian options”.

They added: “It as a substitute tries to imitate what works on Eu eyes and isn’t flattering”.

However Denona didn’t take the grievance mendacity down.

In accordance with the put up, the Croatian-born artist mentioned: “Thank you, the entire level is to encourage you since you don’t do it.”

This remark used to be deemed “micro competitive” by way of one Instagram person.


Multiple week after the fallout started, Denona launched this commentary: “I wish to sincerely apologise to everybody who used to be harm by way of my fresh eyeliner educational and reaction within the video’s remark segment.

“On 11 June, I posted an educational video about eyeliner on Instagram. It saddens and frustrates me to understand that the Asian group used to be angry as a result of me and my video.

“On the very starting, I attempted to provide an explanation for that this video got here from an inventive viewpoint.

“Alternatively, during the last few days, I’ve discovered an increasing number of from your whole comments that it may well be discriminatory in opposition to the Asian group.”

She added: “Because the founding father of the Natasha Denona emblem, it’s of the maximum significance for me to proportion the real values of my emblem and keep inclusive to all.

“I’ve change into increasingly more and deeply acutely aware of how offensive and beside the point this kind of makeup content material can also be.

“Once more, I’m actually sorry.”

Denona’s apology used to be posted on her non-public and emblem’s Instagram accounts.

Whilst some accused the wonder entrepreneur of being “defensive” in her apology, others rallied along with her.



One commenter on Instagram mentioned: “As an Asian particular person with hooded eyes, you probably did not anything unsuitable.”

Some other mentioned: “Asian particular person right here, you didn’t do the rest unsuitable. There are means too delicate skinny skinned other folks in the market wanting to begin s**t or be angry at any individual else’s enjoy.”

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