Natasha Denona problems apology for ‘offensive’ makeup instructional

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Through Becky Bargh
20-Jun-2022

Denona’s video was once slammed as ‘insulting’ by way of participants of the AAPI group


Natasha Denona, a prevalent makeup artist of the final twenty years, has issued an apology after her emblem was once embroiled in a social media spat.

Customers of the Asian, American, Pacific, Islander (AAPI) group had been left outraged when Denona, in a partnership instructional with Sephora, created a video that was once designed to turn Asian customers with monolids how to succeed in a winged eyeliner.

Social media customers, then again, had been fast to show that the fashion didn’t have monolids, a watch form the place the outside of the higher eyelid covers the internal a part of the attention, and emblem the video as “offensive”.

The video has since been deleted from Natasha Denona Attractiveness’s channels.

One Reddit consumer stated that she discovered the academic “insulting” because the glance “does no longer toughen the wonderful thing about Asian options”.

They added: “It as an alternative tries to imitate what works on Eu eyes and isn’t flattering”.

However Denona didn’t take the complaint mendacity down.

According to the put up, the Croatian-born artist stated: “Thank you, the entire level is to encourage you since you don’t do it.”

This remark was once deemed “micro competitive” by way of one Instagram consumer.


Multiple week after the fallout started, Denona launched this observation: “I want to sincerely apologise to everybody who was once harm by way of my fresh eyeliner instructional and reaction within the video’s remark phase.

“On 11 June, I posted an academic video about eyeliner on Instagram. It saddens and frustrates me to understand that the Asian group was once indignant as a result of me and my video.

“On the very starting, I attempted to provide an explanation for that this video got here from a creative viewpoint.

“On the other hand, during the last few days, I’ve discovered increasingly from your entire comments that it may well be discriminatory in opposition to the Asian group.”

She added: “Because the founding father of the Natasha Denona emblem, it’s of the maximum significance for me to percentage the real values of my emblem and keep inclusive to all.

“I’ve develop into an increasing number of and deeply conscious about how offensive and beside the point this kind of makeup content material can also be.

“Once more, I’m really sorry.”

Denona’s apology was once posted on her personal and emblem’s Instagram accounts.

Whilst some accused the wonder entrepreneur of being “defensive” in her apology, others rallied together with her.



One commenter on Instagram stated: “As an Asian particular person with hooded eyes, you probably did not anything fallacious.”

Some other stated: “Asian particular person right here, you didn’t do anything else fallacious. There are manner too delicate skinny skinned other folks available in the market intending to start s**t or be indignant at any person else’s revel in.”

Cosmetics Industry has reached out to Natasha Denona Attractiveness for additional remark.

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